Bright Green Summit


Everyone wants to see their name up in lights. We did. But we’ll appreciate it even more if it triggers you to make decisions that drive your business’s climate actions.

18 months ago, as the EU plotted how to get out of the pandemic, the EU agreed to the European Green Deal. Vast investments were planned in renewable energy and hydrogen. At the same time, a new President and his team were plotting changes to US policy that would see America transformed to a far greener economy. Other parts of the world were also indicating that they were ready to live up to the spirit of the Paris Agreement. Given the scale of the transformation needed, it was clear that no country was going to do this alone, and trade would be key. Mundus approached the American Chamber of Commerce in Sweden (AmCham) AND proposed that now was the time to get trans-Atlantic green trade happening, and that massive opportunities existed for Nordic companies to export to America. We thought of a seminar. They listened, but said that it needed to be bigger to make an impact. And so the Bright Green Summit was born. 

Last year, 250 people watched the Bright Green Summit (BGS1) online. Now, in 2022, as the world gathers at Sharm el-Sheikh in Egypt for COP27, we are preparing BGS2. This year we have set our sights higher, booking the auditorium at the Hilton Slussen, and extending the format from a half to a full day. You wont be bored. With the war in the Ukraine the energy transition is pushing us to get renewable energy going even faster. 

The session opens with diplomats from the UK (hosts of Glasgow’s COP26) and Egypt (COP27 hosts), explaining what was achieved at their summits. Then we will be hearing from the Ambassadors of Germany, France, Australia and Indonesia what their governments are doing to drive the climate transformation of their economies. Hundreds of billions of Euros are being spent – that’s trillions of Kronor, so come and open your eyes to the trade possibilities. The afternoon changes theme, and we will then hear from our corporate partners what they are doing. Last year’s presentation by Nasdaq was one of the most useful insights I’ve listened to on how global capital was seeking out green opportunities, and Phil Macintosh, Chief Economist will be doing it again from New York. Microsoft and KPMG are teaming up to share their thoughts on how digitalisation can reformulate business to achieve the same things, but at a lower carbon footprint. And, I’m particularly looking forward to listening to Hummeltorp, a name that you may not have heard of yet, but which has found a way to go from recycling 16% of the construction waste that they receive to 96% in just 6 years. In doing so they’ve made their business even more profitable and are looking at ways to expand. This underlines the point that no matter whether you are a high-tech digital entrepreneur or someone like Christer Otterström at Hummeltorp, there are ways to make your business better, both sustainably and profit-wise. 

As an Australian, I am especially looking forward to hearing Talga Group speak. Talga is a mining company, but its business is a little more specialised than you might imagine. Funded by Australian capital, it has a graphite mine near Kiruna in Sweden’s north and a team of PhD chemists in Cambridge doing research on battery anodes. That’s part of the modern supply chains that are being built to bring you faster-charging electric cars. 

As you might tell, I’m very excited about the day. It’s an outstanding group of presenters, from backgrounds as diverse as climate negotiations to cutting edge technologies for a greener future. If you’re wondering whether this is for you or not, think of it like this. Do you believe that a greener future is possible? If so, how will it affect you, and what opportunities does that create for your business?

✅ If you answered yes to the question, then there are still some places available at the Hilton, so reserve your spot. There will be great networking opportunities with diplomats and foreign trade officers, and with cleantech businesses. There will even be two US States represented. Or, if you prefer to join online, you can check out the agenda here to find out the times for your most relevant topic.