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Tourism continues to increase in Sweden, according to the latest statistics from the Swedish Agency for Economic and Regional Growth (Tillväxtverket). In total, 63 million there were overnight stays in 2017, an increase of 2% compared with the year before.
Foreign visitors’ overnight stays in Sweden increased a total of 4%, while Swedish increased by 1%. It is above all the foreign markets outside the Nordic region that are growing: the US and China have grown continuously since 2010. In 2017, the number of US visitors increased by 44%, Chinese visitors by 13.6%, and Dutch visitors by 12.3%. At the same time, the number of visitors from Norway and Finland is decreasing. Still, Norway is the single largest foreign market with almost 20% of foreign guest nights.
The major tourist magnets in 2017 were Stockholm County and Västra Götaland, where hotel nights increased by 4.6% and 2.2% respectively. Västmanland county, meanwhile, increased the number of guest nights by 22.9%. In Uppsala and Gotland, the number of guest nights decreased. However, Gotland increased the number of hotel nights from foreign visitors by 10% in 2017.